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In 1954, Baskin-Robbins put their product on the line against their competitors at the Los Angeles County Fair. That year they won their first Gold Medal and set the pattern for county and state fair participation, earning Gold Medals for Baskin-Robbins Ice Cream every year since that first contest.
"Not everyone likes all our flavors, but each flavor is someone's favorite."
— Irv Robbins
Baskin-Robbins continued to expand, and by the mid-1960s, the company had become an ice cream empire with more than 400 stores throughout the United States. In the 1970s the chain went international, opening stores in Japan, Saudi Arabia, Korea and Australia.
The franchise model created by Burt and Irv decades ago is still used by Baskin-Robbins today. We are 100% franchised, with each owner holding a stake in the business' success, while product development and merchandising are handled at Baskin-Robbins headquarters. This hands-on, small business approach allows franchisees the ability to create a strong presence in local communities all over the world. Through this franchise business model, we continue to provide innovative, high-quality ice cream treats to more than 150 million customers worldwide. And as a result, Baskin-Robbins has grown to become the world's largest chain of ice cream specialty stores, with more than 2,800 locations throughout the United States and 5,800 around the globe.